Google Ads and search
SEO, AEO and Google Business Profile
(WHAT IT IS)
Southern Exposure Media Group (SXMG) helps businesses in Atlanta and North Georgia show up in three places: Google Search, Google Maps and the answers AI assistants give. We handle the technical SEO, add structured data, write guides that answer the questions people ask, and keep the Google Business Profile current.
The work starts with an audit of your site, your Business Profile and your listings, and it does not matter who built the site.
(SEARCH AND AI ANSWERS)
How search engines and AI assistants find a business
Search engine optimization (SEO) is the work of earning a place in Google's results and on Google Maps. Answer engine optimization (AEO) is the work of making a business easy for AI assistants, such as ChatGPT, Perplexity and Google's AI Overviews, to find, understand and describe correctly.
Both start with the same facts: the name, address, phone, hours and story on the site, the Business Profile and the listings, written so a person or a machine can read them. We put those facts in order, mark them up with structured data, publish an llms.txt file that sums up the business, and write guides that answer a question in the first sentence.
(THE WORK)
Search work we can show
CHR Steak
Gainesville, Georgia
Since June 2026 we have run the steakhouse's SEO and AEO, with answer-first guides, an FAQ page, an llms.txt file and a private dining page rebuilt around what guests search for, and we look after its Business Profile.
Chattahoochee Food Works
Upper Westside, Atlanta
We have handled the hall's SEO since October 2026, starting with the new site: a unique title and description on every page and structured data for the hall, each kitchen and each event.
CTR Food Works
Downtown Atlanta
We have managed the hall's Business Profile since June 2026 and its SEO and AI search since August 2026, with an llms.txt file, fixed event markup and guides for people searching near Mercedes-Benz Stadium, State Farm Arena and Georgia Aquarium.
Frazie's Meat & Market
Riverside, Atlanta
We have handled the shop's SEO since August 2024, its Business Profile since January 2025 and its AEO since March 2026, with an llms.txt file, an FAQ page and Butcher Blog guides planned from the site's own Search Console data.
Nan Thai Buckhead
Buckhead, Atlanta
We have run the restaurant's SEO and AEO since September 2025: the new site has an llms.txt file, one linked set of structured data for the restaurant and its menu, and citations of its press coverage.
Oculare
Atlanta, Georgia
We have handled the practice's SEO since October 2026, with a title and description of its own on every page and structured data for its services and the conditions each clinical page covers, and we got its Business Profile verified by November 2, 2026.
Sliced Pizza
Hoschton, Georgia
We built search into the new site from September to November 2026: a unique title, description and canonical tag on every page, restaurant structured data with the hours and menu link, and alt text that names each dish.
We have also run SEO for S&S Rug Cleaners since September 2024, with rug care guides, full site audits in September and October 2026, and listing management. For Phoenix Parking Solutions USA we have run SEO and AI search work since June 2026: an llms.txt file, an FAQ page with structured data, Bing and other search engines told about new and changed pages on every update, and titles and headings rewritten from Search Console data in October 2026. And we have run Penny Patrol's SEO since September 2024, with a full audit of its new site on October 1, 2026 and the first fixes live on October 6.
(WHAT'S INCLUDED)
What our SEO and AEO work includes
- 01.
Technical SEO
Titles, descriptions, headings, canonical tags, sitemaps, robots files, page speed and accessibility.
- 02.
Structured data
Markup that tells search engines about the business, its people, menu, events, services and questions.
- 03.
llms.txt and AI crawlers
A plain text file that sums up the business for AI tools, and a site that lets their crawlers in.
- 04.
Answer-first guides
Guides planned from real searches, each opening with the answer, with one page for each question.
- 05.
Event pages
A page for each event, with structured data that gives search engines the date and place.
- 06.
Local SEO
City and neighborhood wording, and the same name, address and phone on the site, the profile and the listings.
- 07.
Google Business Profile
Access and verification, categories, description, hours, holiday closures, photos, posts and review replies.
- 08.
Listings
Your details kept the same across online directories.
- 09.
Search audits
A full audit with a fix list, including how ready the site is for AI search.
- 10.
A written search plan
The topics, the target keywords and the page each question belongs to, built from your own search data.
- 11.
Tracking
Keyword tracking, Search Console and Google Analytics 4, with a plain summary of what changed.
(HOW WE WORK ON IT)
How our SEO and AEO work runs
- 01.
Audit
We check the site, the Business Profile and the listings, and how ready they are for AI search.
- 02.
Fix the foundation
Titles, headings, structured data, sitemaps, speed and broken links come first.
- 03.
Make the facts match
Your name, address, phone, hours and story should read the same everywhere people and machines look.
- 04.
Publish answers
Guides and FAQ pages planned from real searches, each answering the question in its first sentence.
- 05.
Keep it current
Profile posts, photos, holiday hours and review replies, with keyword tracking and Search Console showing what to do next.
(PLATFORMS)
Search tools and formats we work in
We work in Google's own tools, and in the structured data and llms.txt files that search engines and AI assistants read.
- Google Search
- Google Maps
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Schema.org
- llms.txt
(WHO IT IS FOR)
Who our search work is for
We look after search for restaurants and food halls, a butcher shop and market, an eye care practice, a rug cleaning company, a parking management company and a bookkeeping firm. The job is the same for each: clear facts, kept current, in the places people look.
(QUESTIONS)
Questions about SEO, AEO and Business Profiles
Does SEO work for restaurants?
Yes, because people look for a restaurant by dish, neighborhood and occasion, and Southern Exposure Media Group builds pages for those searches. CHR Steak's guides answer questions such as where to go for date night in downtown Gainesville and how Wagyu compares with Prime, and the new topics on Frazie's Meat & Market's Butcher Blog come from the searches that already bring people to its site. The Business Profile matters just as much, because it is what shows up on the map, so we keep the hours, holiday closures, photos and description current.
What if we do not know our logins, or whether we ever set up a Google Business Profile?
That is fine: SXMG sorts out access with you on a call, and our intake questionnaire lets you write "not sure" next to anything you do not know. We have taken over profiles that someone else set up: CTR Food Works' Business Profile came to us in June 2026 and Nan Thai Buckhead's in October 2026, and we got Oculare's profile verified by November 2, 2026.
Do we get a written plan of blog topics and target keywords?
Yes: when SEO is part of the work, Southern Exposure Media Group writes the plan down, with the topics, the target keywords and the page each question belongs to. CTR Food Works' blog plan was built from keyword ranking data in August 2026, and Frazie's Meat & Market's 2026 plan was rebuilt from its own Search Console data in September 2026. Page changes go the same way: Phoenix Parking Solutions USA got a written report of new titles and headings in October 2026 and approved it before anything went live.
(RELATED SERVICES)
Services that go with SEO and AEO
- Website design and developmentEvery site we build launches with titles, descriptions, structured data, a sitemap and an llms.txt file in place, so the SEO work starts on solid ground.
- Website migrationA migration is where the SEO work starts: permanent redirects keep old addresses working on the new site, so people and search engines that follow an old link land on the right page.
- Google Ads managementGoogle Ads and SEO answer the same searches. The ads put you at the top of the page, and SEO earns your place in the results below them.
(INDUSTRIES)
(FROM THE BLOG)
Local SEO on our blog
Let's work together
Southern Exposure Media Group (SXMG) is a full-service creative agency in Atlanta, working with businesses of all kinds. Tell us what you want to grow.