Social media
Social media management
(WHAT IT IS)
Southern Exposure Media Group (SXMG) manages social media for businesses in Atlanta and North Georgia, many of them restaurants and food halls. One team plans your content, photographs and films it at your place, edits it into reels and carousels, writes the captions and posts it, and you approve each piece before it goes out.
We post on Instagram and Facebook. Across our production boards, the median time from the start of production to a finished piece is 6.3 days, and 7.1 days for a reel (September 2024 to November 2026, Southern Exposure Media Group production records).
(WHAT'S INCLUDED)
What social media management includes
- 01.
A content plan
A plan for the month ahead, built around your menu or products, your events and the season.
- 02.
Shoot days
Photos and video made at your place: the food or the products, the room, the team and the moments people come for.
- 03.
Reels and carousels
Each piece edited for the platform it runs on, plus stories when your plan includes them.
- 04.
Captions
Written in your voice, with every dish or product name checked against your menu or catalog.
- 05.
Scheduling and posting
We publish on the agreed days, including the flyers and posts your own team makes.
- 06.
Events and openings
Posts that promote openings, game days, holidays and ticketed events such as wine dinners.
- 07.
Comments and messages
Replies to comments and messages, when your plan includes them.
- 08.
English and Spanish
Posts in both languages when your audience reads both.
- 09.
Reports
Regular reports built from the numbers Instagram and Facebook show.
(HOW WE WORK ON IT)
How a month of social media comes together
- 01.
Plan
A questionnaire about your goals, your guests and what is coming up, then a shoot plan for the month ahead.
- 02.
Shot list and shoot
We go over the shot list with you, then our team takes the photos and video on site.
- 03.
Edit and approve
Every piece moves across a shared production board: idea, footage, editing, review, approval and posting. Your marketing lead can work on the same board, and nothing goes out until it is approved.
- 04.
Post
We schedule each piece and publish it on the agreed day.
- 05.
Report
You get a report built from the platforms' own numbers.
(RESTAURANTS AND EVENTS)
Social media for restaurants, food halls and their events
People follow a restaurant to see the food and to find out what is on this week. We shoot the dishes and drinks, the room and the team, and every caption names the dish the way the menu does. In a food hall, every kitchen needs to be seen: at Chattahoochee Food Works each kitchen has a highlighted dish, and short reels show guests how to find each counter inside the hall.
Events get their own posts. We promote weekly nights, seasonal pop-ups, game days, holidays and ticketed dinners. From June to October 2026 we put CHR Steak's ticketed songwriter nights and wine dinners on its website and promoted them, along with First Friday on the downtown square in Gainesville. At CTR Food Works we publish the hall's own game day, concert and convention posts on schedule.
(THE WORK)
Social media work we can show
Chattahoochee Food Works
Upper Westside, Atlanta
We have run the food hall's Instagram and Facebook since March 2025. The posts give every kitchen its turn and promote the weekly nights and seasonal pop-ups such as Jingle Bar.
CHR Steak
Gainesville, Georgia
Social media since June 2026, cut from our shoots at the steakhouse: the dry age room, the raw bar, the private room, the bar program and the team.
Frazie's Meat & Market
Riverside, Atlanta
Social media since September 2024, with series on the shop's sandwiches and the butcher counter. Since June 2026 the shop's team films short clips on a phone, and we edit, caption, schedule and post them.
CTR Food Works
Downtown Atlanta
We have run the food hall's Instagram and Facebook since March 2026. Each kitchen is shot dish by dish for its own reels, and our footage from opening day and that weekend's watch parties became the hall's opening reels.
Nan Thai Buckhead
Buckhead, Atlanta
Social media since October 2025, planned around the kitchen, the room and the calendar: the spring patio, wine dinners and an interview with Chef DeeDee Niyomkul.
Sliced Pizza
Hoschton, Georgia
Captioned carousels since October 2026, made from our menu shoot at the pizzeria, with every dish named the way the menu names it.
Oculare
Atlanta, Georgia
Instagram carousels since October 2026, made from our shoot at the practice: the team, the diagnostic technology, the lens lab and the designer frames.
Pedro Furtivo Tequila
Atlanta and Jalisco, Mexico
We ran the brand's Instagram and Facebook from June 2024 to June 2026, following a playbook we wrote: product, cocktail, farm, heritage and community posts, heritage posts in English and Spanish, and rules for responsible drinking. We also covered its events and partner venues.
We have also managed social media for Southern Belle since May 2025 and for its sister restaurant, Georgia Boy, since June 2025. We ran it for Yacht Water from June 2024 to April 2025 and again from January to June 2026, and for S&S Rug Cleaners from September 2024 to April 2026.
(PLATFORMS)
The platforms we post on
We plan, post and report on Instagram and Facebook, stories included.
(WHO IT IS FOR)
Who we manage social media for
We manage social media for restaurants and food halls, a butcher shop and market, and an eye care practice. We have also managed it for spirits and beverage brands and a rug cleaning company.
(QUESTIONS)
Questions about social media management
Can we see the work before it goes out?
Yes, every piece Southern Exposure Media Group makes sits on a production board you can see, from the first idea to the approved edit, and nothing is published until it is approved. At Chattahoochee Food Works and CTR Food Works, each hall's marketing lead works on the same board and moves finished pieces to approved.
Do we have to start every service at once?
No, Southern Exposure Media Group can start with one service and add others when you are ready. Chattahoochee Food Works started with social media and photography in March 2025 and added Google Ads in December 2025, and in August 2026 we started work on its new website.
(RELATED SERVICES)
Services that go with social media
- Photography and videoOur shoot days fill your feed, and the same photos and video work on your website, in ads and for press.
- Email and printThe events we promote on social media can also go out in your newsletter, sent from OpenTable, Toast or Mailchimp, and on printed signs and flyers.
- SEO, AEO and Google Business ProfileWe also post updates and photos to your Google Business Profile, so people who find you on Google Search and Maps see the same news as your followers.
(INDUSTRIES)
Let's work together
Southern Exposure Media Group (SXMG) is a full-service creative agency in Atlanta, working with businesses of all kinds. Tell us what you want to grow.