Medical practice marketing
(WHAT IT IS)
Southern Exposure Media Group (SXMG) is an Atlanta agency that handles medical practice marketing within the rules a practice works under: its website, search, the Google Business Profile, Google Ads, practice photography and film, and social media. Our optometry marketing work is for Oculare, an optometry practice and eyewear boutique on Northside Parkway in Atlanta.
We started with a practice film and photos in September 2026, and since October 2026 we have handled the practice's website, search, Google Business Profile, social media and Google Ads.
(WHAT IS DIFFERENT)
What is different about marketing a medical practice?
A medical practice markets under rules a restaurant never thinks about. Patient privacy decides what can be tracked and who can be shown an ad, state rules decide how a doctor is named in one, and an exam room photo has to be checked before it goes anywhere. Patients also choose a doctor more carefully than a place for lunch: they look at services, insurance and reviews before they book.
So we build the marketing around what a practice should not do as much as what it should. For Oculare, an Atlanta optometry practice, the Google Ads use no remarketing, no patient lists and no audiences based on health, no Google tags run on the booking pages, and any ad that names the doctor carries the license type, as Georgia requires.
Search matters early, because many patients look up a condition or a service, such as dry eye treatment, before they know a practice's name. Clear pages for each service and condition, structured data that names the practice and its doctor, and a verified Google Business Profile help a practice show up for those searches.
(THE SERVICES)
The medical practice marketing services that matter most
- 01.
Moving a practice's website without losing its pages, its words or its old addresses. Oculare's WordPress site, copied page for page onto custom code and matched against the original, went live on October 22, 2026, with its old addresses kept as single-hop permanent redirects. We also built a back office where staff can publish posts, and on November 2 phone visitors gained a bar to call or book.
- 02.
SEO, AEO and Google Business Profile
A title and description of its own on every page, structured data for the practice, its services and the conditions each clinical page covers, and a verified Google Business Profile. We have handled Oculare's SEO since October 2026, and we got its Business Profile verified by November 2, 2026.
- 03.
Search campaigns built to healthcare advertising rules. We wrote Oculare's Google Ads strategy in October 2026, built campaigns for its name, specialty lenses and myopia, dry eye and local eye exams in a new account in November, and have managed them since. They use phrase and exact match only, with no remarketing, no patient lists and no Google tags on the booking pages. We also built the Google Ads Search campaigns for M3 Chiropractic & Sports Medicine, a sports chiropractic clinic in West Midtown, and have run them since they launched in July 2026.
- 04.
Practice photos, headshots and film, planned so one shoot day serves the website and social media. A full production day at Oculare on September 24, 2026 produced a 90-second 4K practice film, finished in October 2026, that has led its home page since October 23, and photos that replaced the renderings and stock pictures across its site.
- 05.
Instagram carousels since October 2026, made from our shoot at the practice: the team, the diagnostic technology, the lens lab and the designer frames.
- 06.
Print for the office. In October 2026 we designed signs with QR codes that invite patients to leave a Google review or follow the practice on Instagram, and a flyer introducing the practice to the other tenants in its building.
We also set up new analytics in accounts the practice owns in November 2026, with booking clicks and phone taps tracked.
(THE WORK)
Healthcare work we can show
More healthcare work
M3 Chiropractic & Sports Medicine
A sports chiropractic and sports medicine clinic in West Midtown, Atlanta. We built its Google Ads Search campaigns for its name, for chiropractic searches in Atlanta and for back and neck pain, sciatica and sports injuries, and have run them since July 2026. Its booking system cannot carry our tracking code, so we count calls from the ads and clicks on its Book Online buttons. We also worked through Google's advertiser verification with the practice, added negative keywords and cleaned up the conversion goals.
(PLATFORMS)
Platforms we know for medical practices
- 01.
Google Business Profile
Oculare's listing, verified by November 2, 2026, with the review buttons on its website opening the listing directly.
- 02.
Google Ads
Search campaigns for Oculare and M3 Chiropractic & Sports Medicine. Oculare's campaigns use phrase and exact match only, with no remarketing and no audiences based on health.
- 03.
Google Analytics and Search Console
Set up new for the practice in November 2026, with booking clicks and phone taps tracked.
- 04.
Instagram
Where the carousels from the practice shoot are posted.
- 05.
WordPress
The platform Oculare's website left behind in October 2026.
(QUESTIONS)
Medical practice marketing questions
What does medical practice marketing include?
For Southern Exposure Media Group, it covers the places patients look before they book: the practice's website, its pages in Google Search, its Google Business Profile on the map, Google Ads, and the photos, film and social posts that show the practice and its team. For Oculare, an Atlanta optometry practice, that has meant a page-for-page website move, search work and a verified listing, Google Ads built in a new account, a practice film and photos, and Instagram carousels.
How do healthcare rules shape a practice's Google Ads?
Southern Exposure Media Group builds a practice's campaigns around what it should not do with patient data. Oculare's campaigns, built in a new account in November 2026, use phrase and exact match only, with no remarketing, no patient lists and no audiences based on health, and no Google tags run on the booking pages. Any ad that names the doctor carries the license type, as Georgia requires, and the eye exam ads are upfront about vision plan billing.
What does optometry marketing look like?
It starts with the services patients search for, such as dry eye care, specialty lenses, myopia care and eye exams. Oculare's Google Ads cover its name, specialty lenses and myopia, dry eye and local eye exams, its clinical pages carry structured data for the conditions each one covers, and the photos from our shoot show the diagnostic technology, the lens lab and the frame wall. The carousels on its Instagram come from the same shoot.
Can you move our website without losing what patients and Google already know?
Yes. Southern Exposure Media Group moved Oculare's WordPress site in 13 days, from October 9 to October 22, 2026. Every page was copied with the same design and words and matched against the original, and the old addresses were kept as single-hop permanent redirects, so links and bookmarks still reach the right page.
Do you work with other kinds of medical practices?
Yes. The healthcare work we can show today is for two practices: Oculare, an optometry practice, for its website, search, practice film, social media and Google Ads, and M3 Chiropractic & Sports Medicine, a sports chiropractic clinic, for its Google Ads since July 2026. The same work fits any practice that patients find on Google and book online: a website that keeps its pages and addresses, a page for each service and condition, a verified Business Profile and Google Ads that respect patient privacy.
How much does medical practice marketing cost?
Southern Exposure Media Group quotes each practice after a short call about its services and goals. The price depends on the services you choose, how many shoot days the plan needs and whether a website move or a Google Ads account is part of it.
Let's work together
Southern Exposure Media Group (SXMG) is a full-service creative agency in Atlanta, working with businesses of all kinds. Tell us what you want to grow.