(OUR PROCESS)
How we work
(IN SHORT)
Southern Exposure Media Group (SXMG) works in four steps: a discovery call, a proposal with a clear scope and price, the build or shoot you review before anything goes out, and the launch, with monthly results in plain charts.
Focused projects work well for campaigns, shoots and websites, and ongoing work suits a business that needs steady content and ads each month. Both follow the same four steps, and you can start with one service and add others when you are ready.
(THE FOUR STEPS)
What happens at each step?
Discovery call
It starts with a short call about your goals, your budget and your timing. Send an inquiry and we reply within one business day to set it up, or call us if you would rather talk now. On the call we learn how your business works, where it wants to go and what is getting in the way. Not sure where to start? Tell us your goal, and we recommend ongoing work or a focused project to get there.
Proposal
After the call, we send a proposal that sets out the scope and the price. We quote each business on its own, because the price depends on the work: how many pages a site needs, how often you post, how many shoot days a plan needs. We agree on the priority and the goal before production begins.
Build or shoot
We make the work: the shoot, the edit, the posts, the campaigns or the website. You see it from the first concept to final approval, on a shared production board, a private preview link, a test send or a proof, and we work through your notes in rounds. Nothing goes out until you approve it.
Launch and report
The work goes live on a set date, with tracking in place. For ongoing work, you then get a monthly report in plain charts, built around the measures you ask for, such as website visits, calls, inquiries and top posts, with every figure taken from the platform that measures it. We keep what works and fix what does not.
(QUESTIONS)
Questions about working with us
Who does the work?
Nick McElroy, who founded Southern Exposure Media Group in 2021, leads every client relationship. Sebastián Cañón leads technology strategy: the websites, dashboards and AI tools behind the work. A small team of editors and developers supports them, with specialists as needed, and you can follow the work from concept to approval.
How long does the work take?
It depends on the work. Two of SXMG's recent page-for-page website moves went live within two weeks of the build starting, and a move with a new design takes longer. A new Google Ads campaign runs on a small budget for its first two weeks while Google learns which searches and ads work. Waiting on logins or content adds time, which is why we ask for access first.
What do we get each month?
With ongoing work, Southern Exposure Media Group sends one monthly report in plain charts, built around the measures you ask for, such as website visits, search terms, calls, inquiries, email results and top social posts. Every figure in it comes from the platform that measures it. Beyond the report, Google Ads accounts get full written reviews that list the changes step by step.
Let's work together
Southern Exposure Media Group (SXMG) is a full-service creative agency in Atlanta, working with businesses of all kinds. Tell us what you want to grow.