Spirits marketing agency
(WHAT IT IS)
As a spirits marketing agency in Atlanta, Southern Exposure Media Group (SXMG) makes the brand films, photos, social media, websites and online stores that tequila and beverage brands need, plus the sell sheets and signs that go to bars and stores. Since 2024 we have worked with Sneaky Pete Spirits and its two brands, Pedro Furtivo Tequila and Yacht Water.
The work runs from the field to the shelf. We shot Pedro Furtivo's brand film on location in Jalisco, Mexico, ran its social media for two years, designed print for both brands and built the online store where the company sells them. New bilingual sites for Pedro Furtivo and Sneaky Pete Spirits are being built now.
(WHAT IS DIFFERENT)
What is different about marketing a spirits brand?
A spirits brand sells to two audiences at once. Distributors, bars and stores decide what to stock and pour, and the people at the bar decide what to order, so the same brand needs sell sheets, shelf talkers and table tents for the trade as much as posts and photos for the people drinking it.
It also markets under rules most businesses never meet. Everything speaks to adults of legal drinking age, the posts follow rules for responsible drinking, and an online store sits behind a 21+ age gate and hands each order to a third-party checkout that handles payment, shipping and age verification.
And spirits sell on story. A tequila is judged by where its agave grows, who makes it and how it tastes in a cocktail, so the film, the photos and the posts need the farm, the people and the drinks, often in English and Spanish.
(THE SERVICES)
The spirits marketing services that matter most
- 01.
Brand films, cocktail and product photos, and short vertical video. The Origin Story, the brand film we shot on location in Jalisco, Mexico, in September 2024, premiered on Pedro Furtivo's YouTube channel on January 29, 2025. We photographed the brand until February 2026 and made its video until August 2026, and we took photos for Yacht Water from June 2024 to May 2026, including a studio shoot for a new flavor in February 2026.
- 02.
Posts built around the product, the cocktails, the farm, the heritage and the community, under rules for responsible drinking. We ran Pedro Furtivo's Instagram and Facebook from June 2024 to June 2026, following a playbook we wrote, with the heritage posts in English and Spanish, and Yacht Water's from June 2024 to April 2025 and again from January to June 2026.
- 03.
Website design and development
Brand sites and online stores built for the age rules: a 21+ age gate and a third-party checkout. Sneaky Pete Spirits' store, live since early 2025, sells Pedro Furtivo tequila, Yacht Water and merch on one page. We built Pedro Furtivo's site for its 2024 launch, and new bilingual sites for both are being built now.
- 04.
Sell sheets, shelf talkers, table tents, signs, event flyers and merch artwork for the bars, stores and events where the brands are poured. From October 2024 to June 2026 we designed print for Pedro Furtivo and Yacht Water, including an Añejo sell sheet and the invitation and cocktail menu for the premiere of the brand film, and in February and March 2025 we helped set up the store’s email sign-up with the age rules in mind.
- 05.
Strategy, press support and events
Press material and event coverage. From March to August 2025 we supplied photos and press material for Pedro Furtivo's press requests, including tasting notes for the Añejo, and we covered the brand's events and partner venues.
(THE WORK)
Spirits and beverage work we can show
Pedro Furtivo Tequila
Atlanta and Jalisco, Mexico
A 100% blue agave tequila from Jalisco. We shot its brand film on location, ran its Instagram and Facebook from June 2024 to June 2026, designed its print and built the site for its 2024 launch. Its new site, in English and native Spanish, is being built now.
Sneaky Pete Spirits
Atlanta, Georgia
The Atlanta spirits company behind Pedro Furtivo and Yacht Water. We designed and built its online store, live since early 2025, where tequila, six-packs and merch share one page and each product's button hands the order to the company's alcohol checkout. A new storefront in English and Spanish is in progress.
More beverage work
Yacht Water
A canned tequila drink from Sneaky Pete Spirits. We ran its social media from June 2024 to April 2025 and again from January to June 2026, took its photos from June 2024 to May 2026, including a studio shoot for a new flavor in February 2026, and designed its sell sheets, case cards and event banners from November 2024 to April 2026.
(PLATFORMS)
Platforms we know for spirits brands
- 01.
Instagram and Facebook
Where we ran Pedro Furtivo's social media from June 2024 to June 2026, and Yacht Water's from June 2024 to April 2025 and again from January to June 2026.
- 02.
YouTube
Where The Origin Story, the brand film we shot in Jalisco, premiered on January 29, 2025, with vertical cuts made for social media.
- 03.
WordPress
The platform behind the Sneaky Pete Spirits store, live since early 2025, and the Pedro Furtivo site we built for its 2024 launch.
- 04.
Age gates and third-party checkouts
The 21+ age gate in front of the store, and the alcohol checkout each product's button hands the order to, which handles payment, shipping and age verification.
- 05.
Store locators
The store locator on the brand sites, added in September 2024, so people can find the bottles near them.
(QUESTIONS)
Spirits marketing questions
What does a spirits marketing agency do?
It helps a brand sell to the trade and to drinkers at the same time. Southern Exposure Media Group does both with one team: brand films and photos, social media, websites and online stores behind an age gate, and the sell sheets, table tents and signs a sales team takes to bars and stores. For Pedro Furtivo Tequila that meant a brand film shot in Jalisco, two years of social media, print for its tastings and dinners, and the site built for its 2024 launch.
Can a spirits brand market on social media?
Yes, with care. Southern Exposure Media Group ran Pedro Furtivo's Instagram and Facebook from June 2024 to June 2026 under a playbook we wrote for the brand. It set the mix of product, cocktail, farm, heritage and community posts, put the heritage posts in English and Spanish, and laid down rules for responsible drinking. We also covered the brand's events and partner venues.
How does an online store for a spirits brand work?
The store Southern Exposure Media Group designed and built for Sneaky Pete Spirits, live since early 2025, sits behind a 21+ age gate and sells Pedro Furtivo tequila, Yacht Water six-packs and merch on one page. Each product's button hands the order to a third-party alcohol checkout, which handles payment, shipping and age verification. In February and March 2025 we also helped set up the store's email sign-up with the age rules in mind, and a new storefront in English and Spanish is being built.
What do you make for distributors, bars and stores?
Print a sales team can leave behind: sell sheets for the bottles and flavors, shelf talkers, table tents, signs and case cards, plus flyers for tastings and dinners at partner venues. From October 2024 to June 2026 Southern Exposure Media Group designed these for Pedro Furtivo and Yacht Water, among them an Añejo sell sheet and shelf talker, and from March to August 2025 we supplied press material, including tasting notes for the Añejo.
Do you make content in Spanish?
Yes. Pedro Furtivo's heritage posts went out in English and Spanish, and the new sites Southern Exposure Media Group is building for Pedro Furtivo and Sneaky Pete Spirits are in English and Spanish, with the Spanish written natively rather than translated word for word.
How much does spirits marketing cost?
Southern Exposure Media Group quotes each brand after a short call about its goals and where it sells. The price depends on the services you choose, how many shoot days and print pieces the plan needs, and whether a website or an online store is part of it.
Let's work together
Southern Exposure Media Group (SXMG) is a full-service creative agency in Atlanta, working with businesses of all kinds. Tell us what you want to grow.